Google eyes on humans to rate the adsense websites

There are rumors roaming around the adsense world, that google is planning to rank the adsense websites through manual process like how DMOZ does to create the web directory. Unlike volunteered initiatives, Google is planning to recruit human website ranking analysts around the world and follow their recommendation on search result display order. This rank will be presented to Adwords publishers for higher bidding.

Google currently manages around 12 billion web pages and current page rank has been rated based on content, motive , organization credential such as government, educational institutions or Adsense sites.

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Do you write emotional and rational ads?

In my last posting I was discussing few basic qualities of an adwords ad
1. value proposition
2. Third party endorsement
3. calling to action
4. Special wording that might relate to consumer perceived thinking.

But missed out the most important fundamental quality of any adwords ad that is “Appealing”.
As we all know appealing is a fundamental concept of any advertisement, so methods that apply to
Advertising traditional mediums (call them legacy ) like TV, newspaper and radio
will go good with Search Engine advertisement too.
Appealing comes with two choices, either it can be Emotional or Rational.
But that choice is highly depended on what product the advertiser is intending to sell.

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The anatomy of writing google Ads

Which one is the best ad?

The most appealing Ad
Start from searcher motivation. What is the motivation behind of my search “Search Engine Advertisement”?

I want to know more about it?
Or looking for a best way to do it?
Or wanting to know who can do it?
Or want to know who is doing it?
Or looking where to do it?
Or seeking the best one to do it?

From the above paid listing, I preferred to click the ad “Yahoo! Search Marketing”.

1. Because it associates with well known brand name “Yahoo” so I can trust and expect the better quality.
2. Ad is connecting with my perceived knowledge about “Search engine advertisement”
keyword through “cost-per-click“. So it is informative.
3. It induces me an offer worth of $50 credit.
4. Calling me to give a try means I can walkaway if I don’t like it.
5. It has the convincing appeal, that site is dedicated to only for search marketing by displaying “searchmarketing.yahoo.com”

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Consumer Behavior on Google Adwords

Recent study Search Marketing Shows Strength in 2006 by searchenginewatch.com quotes that Microsoft Adcenter revenue has jumped to 68 percent, compare to 29 percent of last year 2005. But Google! still rule the search engine advertisement market accounts 96 percent, followed by yahoo 82%. Advertiser who uses Google Adwords also advertises in Yahoo. But marketers bet more money on Adwords than Overture.

Generating Sales Lead from Web site log

Marketing division integrated with internet technologies (E-marketing) allows firms and marketers to identify the potential sales leads from specific geographical area. One of the effective techniques is analyzing the corporate website Log.

By analyzing the visitor behavior on corporate website, such as keyword used to find the site on search engine, Visitors IP address, number of pages visited on each visit, type of contents on the visited pages and duration spend on specific page can reveal enormous details about each visitor need. This can be used as a parameter to identify the potential buyer.

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