Which one is the best ad?
The most appealing Ad
Start from searcher motivation. What is the motivation behind of my search “Search Engine Advertisement”?
I want to know more about it?
Or looking for a best way to do it?
Or wanting to know who can do it?
Or want to know who is doing it?
Or looking where to do it?
Or seeking the best one to do it?
From the above paid listing, I preferred to click the ad “Yahoo! Search Marketing”.
1. Because it associates with well known brand name “Yahoo” so I can trust and expect the better quality.
2. Ad is connecting with my perceived knowledge about “Search engine advertisement”
keyword through “cost-per-click“. So it is informative.
3. It induces me an offer worth of $50 credit.
4. Calling me to give a try means I can walkaway if I don’t like it.
5. It has the convincing appeal, that site is dedicated to only for search marketing by displaying “searchmarketing.yahoo.com”
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