Generating Sales Lead from Web site log

Marketing division integrated with internet technologies (E-marketing) allows firms and marketers to identify the potential sales leads from specific geographical area. One of the effective techniques is analyzing the corporate website Log.

By analyzing the visitor behavior on corporate website, such as keyword used to find the site on search engine, Visitors IP address, number of pages visited on each visit, type of contents on the visited pages and duration spend on specific page can reveal enormous details about each visitor need. This can be used as a parameter to identify the potential buyer.

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