Do you write emotional and rational ads?

In my last posting I was discussing few basic qualities of an adwords ad
1. value proposition
2. Third party endorsement
3. calling to action
4. Special wording that might relate to consumer perceived thinking.

But missed out the most important fundamental quality of any adwords ad that is “Appealing”.
As we all know appealing is a fundamental concept of any advertisement, so methods that apply to
Advertising traditional mediums (call them legacy ) like TV, newspaper and radio
will go good with Search Engine advertisement too.
Appealing comes with two choices, either it can be Emotional or Rational.
But that choice is highly depended on what product the advertiser is intending to sell.

Click here to read more